2002. It all began with a box of post-it note covered records. The only post-it notes to hand were heart shaped, and the record box became the Lovebox. First of all it was the title of a tune, then the album, then the title of a party thrown in ‘Rouge’, an old strip club off Tottenham Court Road. A year later we used the name to throw a ‘festival’ on Clapham Common, which wasn’t much more than GA live and Norman Jay on a bike. Ten years, and a move to Viccy Park later, Lovebox is “a musical love letter to the capital.”
It has always been a labour of love. Behind the scenes, we’ve had all the escapades and adventures you’d expect. As a band we turned down all comers to play 9 of the 10. Some of the closing gigs, when the vibe and the weather combined, are up there as some of the finest shows we have ever played. But as soon as it was over, and the moustaches came off, there was a desire to make it better, an obsession that began again every year, the day after the event.
2013 and it’s no longer a Groove Armada affair. Lovebox lives on, and the baton has been passed on to Mama & Company who have been our partners in the event for the last five years.
A massive thanks to the party people, artists and collaborators that brought the Love.
Andy & Tom
